Many companies that do not have complete digital marketing department outsource their SEO work to an agency or a specialist. Finding a reliable source for your SEO management is very important. While there are many freelancer and small scale agencies devoted to provide you with SEO service, there are few basic questions that you need to ask them before they can help serve you and clients properly.
How would you measure your SEO campaign’s success?
You need to make sure you have a partner who likes to use metrics, phone calls and online sales to measure the overall success of the campaigns. Keep away from the companies who fool and over promise their ability to you on number one rank. The ranking is not of much importance, because it is important to focus on relevant metrics not just on the search options.
What search terms do you focus on
You need to look into detailed and in-depth reach analysis, which is combined with complete evaluation of the business model of a particular site that needs to be optimized. More relative information can found on BrightEdge SEO blog with overall analysis on the SEO functioning.
How would you create content for search optimization?
Currently, search-friendly SEO blog content is trending, where you need to craft the content carefully and add the search keywords to make sure that the content is legitimate and interesting to both Google and real user.
Bonus points for partners, who create multi-category content inclusive of photos and videos and also the SEO partners with dedicated copywriters. Always ask for the sample to determine the quality of the content.
What approach do you use to get more links?
Links are basically the relative add on in the realm of search. You need a semi-popular website directing to your content, if not, then it would be a hard battle to fight to reach the top. You would need an SEO expert or SEO partner, who follows the clearly driven process to prove the expertise in getting quality links for the campaigns with suitable search drivers.
What is the regular service provided by you from time to time?
Some of the SEO partners will put enough efforts for the initial start up with reports, links, and write copy objects and with next month, there is very little work but the charge almost remains the same. Always check on what all will be done for the frequent improvement of the campaign from time to time. You would need a partner who will provide you regular content for the update purposes and also be monitoring the competitors.
What’s your success story?
SEO is all about results. A potential vendor should be able to point to the previous client who benefitted from the job regarding leads, increased sales, through properly well-measured SEO. More key points can be checked here, or you can visit the blog of renowned SEO Company, BrightEdge.
To conclude, it is very important that you understand the working style of the SEO experts and find out how it would be suitable for your business requirement and prospective results.